THE PROBLEM

The ecosystem of essential services - local stores, take-out, grocers, meal kits, and retailers - has been impacted by COVID-19 and what is emerging is a new way of life and redefining consumer behaviour and expectations.

THE RESEARCH

We interviewed 10 Montrealers and 2 industry experts to gain a deeper understanding of the new shopping experience. We followed the evolution of different size companies to see how they cope and adapt to the transition from convenience to covidience.

THE WAY FORWARD

While large grocers will turn to automation and robotics to achieve the economies of scale and increase margins, small and independent shops will grapple with digital transformation. In a rush to innovate, sustainability, local economy, convenience, and authenticity will play a vital role in rebuilding a vibrant covidient future.

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Study Extracts

From convenience to covidience

From convenience to covidience

Reaction to being in quarantine

Reaction to being in quarantine

Take-out Taken out

Take-out Taken out

Unpacking Meal Kits

Unpacking Meal Kits

Essentials---Ecosystem-of-essentials.jpg
 

ABOUT THE AUTHORS

Antonios Bougiouris Strategy & Marketing Consultant

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Raoul Flaminzeanu Strategy & Design Consultant

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About the author

Hi, I am Raoul Flaminzeanu and I drive change and innovation using design as a powerful tool across diverse industries, including e-commerce, insurance, and SAAS. With 20 years in tech and product design, I build and guide high-performing teams to deliver multichannel experiences through effective processes and methods. I developed a framework called "A Learning Team Experience," which transforms a company into a learning organization.

In 2023, I completed a post-graduate program in Group Dynamics, Organizational psychology and Change management at Concordia University in Canada.